About Us

BOHO BEACH SEA GIRT                                                
 

OUR STORY
I grew up at the beach where everybody surfed and lived for the waves in a small woodsy, waterfront town in south Jersey.
At 17 I left for college at FIT in NYC and worked in the fashion industry for 15+ years as a Celebrity Fashion Stylist traveling everywhere including Paris, London and Milan. I was a Fashion Director for Nordstrom, The Mall at Short Hills and a Celebrity Fashion Stylist for clients like The Academy Awards(Oscars), Katy Perry, O, the Oprah Magazine, Nordstrom, Neiman Marcus, Mall at Short Hills, People Style Watch, MTV, Bloomingdales, W magazine, The View, and 100's of others. I worked on a ton of TV shows including CBS, ABC, FOX, BRAVO and more. 
Soon after that I started my own sustainable fashion magazine called BOHO(yep I started this crazy BOHO trend back in 2008!) . We won the Aveda Award- for the #1 Best New Magazine of the Year, it was a sustainable organic fashion magazine that was all about my love of fashion by the beach and of the city that only featured charitable companies. It was sold in 37 countries, Barnes + Noble, Whole Foods, Target and everywhere! Boho became a household name after that. 
In 2017, I started my own fashion handbag company that helped abused women and kids become free from human trafficking, TRADE by Gina La Morte. My conscious brand was chosen became part of the United Nation’s Conscious Fashion Campaign and I was selected as one of the UN’s Women of Impact. We also won an award as Top Small Business in NYC. My first collection was featured on the main stage runways at prestigious NYFW (New York Fashion Week). 
I also created a movement of DREAMERS, where I authored several books, Designing Your Dream, Follow Your Dream, Fashioned, and Dream Daily. Follow Gina on IG @GinaLaMorte for coaching.

My Mom who is an artist and home designer  helped me to create our own designs, selling them all over the country. Through out all of these years, no matter where I was, home was always in my heart and I would spend every free moment I had back in the small town I grew up. My beach time was endless and it was the one place that I could always find peace and feel like myself. 

Unplanned, when Covid hit I decided to relocate fashion life to leave NYC and move back full time to the beach.  This led me to the amazing God-designed opportunity to get my Mom involved with her art and open, BOHO BEACH.  In the last month of the craziest year of 2020, we opened our first location brick and mortar store for beach loving fashion babes like us!  BOHO BEACH is for those who can't live without the ocean, want to live that beach lifestyle (even if they don't live there full time) and want to be stylish (but COMFY COZY). It's time to relax, breathe and chill at BOHO BEACH.